Why is Magento Commerce so expensive?
Magento Commerce comes with a significant price tag due to the extensive array of enterprise-level features it brings to the table. This includes access to Magento's Page Builder, the B2B module, and Adobe Sensei, a tool that harnesses the power of artificial intelligence and machine learning to customize product recommendations and enhance sales performance.
Businesses subscribed to the Pro plan receive several benefits, including access to high-availability, enterprise-grade servers. Additionally, they gain access to the B2B module and are provided with dedicated technical advisors who assist them in setting up their stores on Magento Commerce Cloud. This support extends from the moment their subscription starts through to the launch of their online presence.
To grasp why Magento Commerce comes with a premium price tag, let's delve deeper into the array of functionalities it provides.
Magento Commerce Functionality
Customer Segmentation
In Magento Commerce, merchants can establish customer segments based on various criteria such as order history, address details, shopping cart contents, and previously viewed products. This dynamic segmentation enables the personalized display of content and promotions to match the specific preferences and behaviors of individual customers.
This functionality seamlessly integrates with Magento's advanced promotional tools, allowing for the fine-tuning of promotions to cater to the unique needs of each customer segment. Moreover, merchants can generate detailed reports on these individual customer segments, providing valuable insights into their audience and shopping habits for more effective marketing and sales strategies.
Page Builder
The Magento Page Builder is an exclusive feature reserved for Magento Commerce users. It equips users with pre-built controls that facilitate content creation through a user-friendly drag-and-drop approach. Alongside drag-and-drop capabilities, users benefit from live previews and form editors.
This functionality streamlines website content creation for both store owners and developers, eliminating the need for coding. Consequently, this reduces development costs and accelerates the pace at which stores can create and publish content on their websites
Content Staging
Magento's Content Staging feature empowers store administrators to effortlessly craft, preview, and schedule content updates directly from the admin panel. This functionality extends to updating page layouts and designs according to predefined schedules.
Merchants have the flexibility to initiate campaigns through the Content Staging Dashboard and configure alterations to apply and revert to their chosen schedules. This includes configuring updates for various elements such as products, categories, CMS blocks and pages, widgets, as well as catalog and cart price rules.
B2B Module
Magento's B2B extension is tailored for businesses primarily engaged in selling to other businesses rather than individual end-users. It provides robust features for establishing and managing intricate organizational hierarchies encompassing multiple users within an organization, complete with user roles and permissions management.
This module also extends support for per-unit and bulk pricing, a valuable feature for wholesale businesses. With self-service tools and the ability to facilitate quotes with price negotiation, it creates an optimal environment for B2B transactions, enhancing the overall B2B trade experience.
When you carefully evaluate Magento Commerce, it may appear costly initially. However, when you dissect the extensive range of functionalities it delivers, it becomes evident that it offers more value than its price tag suggests.
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